Brand Guidelines
Logo, color, type, motion, and copy rules for Global AI Expo 2026. Use this page when you build anything with our name on it.
The mark, the wordmark, and the rules.
The logo is a compound. Mark plus wordmark, locked in proportion. Use the full lockup wherever space allows. Mark or wordmark alone are reserved for tight constraints, never as a stylistic choice.
Construction
Gridlines snap to the actual edges of the mark and the wordmark. Use these construction lines when you build new lockups, badges, or compositions that need to align with the logo.
Three groups, one palette.
Core tokens drive every UI surface. Signature accents live inside the shader and key art. Neutrals are the zinc ramp behind borders, backgrounds, and text shades. Click any swatch to copy the value.
Core tokens
Headings and primary text on light backgrounds.
Page background in light mode. Pairs with foreground.
Long-form copy. One step softer than foreground.
Links, focus states, eyebrows, primary CTAs.
Foreground in dark mode is not pure white. We use a warm off-white token at oklch(95.8% 0.012 91.52). It cuts the screen-glare you get from #ffffff and matches the warmth of MinusOne.
Signature accents
Lead color in the shader. Energy, signal, motion entry.
Depth in the shader. Anchors the cyan and grounds the gradient.
Heat in the shader blob. Used sparingly outside the shader.
Highlight in the shader blob. Pairs with magenta.
Neutrals · Zinc
11 stops · 50 to 950One typeface, one voice.
MinusOne does the heavy lifting across every surface. A variable font, weights 400 to 1000, set tight on the kerning. The scale below is the scale we use. Anything outside it is wrong.
.section-title-largeDisplay headlines. Hero, page titles..section-titleSection titles, mid-page headings..section-subtitleEyebrow above section titles.bodyDefault paragraph text.smallTags, captions, metadata.The shader is a brand asset.
Use the signature shader once per page. Hero areas, social covers, key art. Never as a background for body text, never on every screen.
Why we move
AI is compute. Compute is fluid. The shader makes that visible without leaning on circuits or neural lattices.
Where to use it
Hero areas, social covers, conference loops. Once per surface. Pair with the -skew-y-10 showcase block.
Where not to
Behind body copy. Behind small text. Looped on long pages. Honor reduced-motion preferences as a hard rule.
Say it straight.
Buyers, builders, and operators read fast and skip marketing. Use short sentences, real numbers, and active verbs. If a line sounds like a brochure, cut it.
Asia's AI floor opens in 30 days.
Welcome to the most exciting AI conference of the year!
Every system on the floor is already running at paying customers.
Discover groundbreaking innovations that will transform your business.
200 companies. 8 zones. 3 days. One floor.
An unparalleled gathering of industry-leading AI pioneers.
Pick a zone, walk straight to vendors who serve it.
Embark on a journey through the AI ecosystem.
Words to keep
Floor, room, applied, ship, buy, build, sign, fund, real, demo.
Words to drop
Seamless, cutting-edge, revolutionary, unleash, leverage, harness, robust, journey, ecosystem.
Punctuation
No em-dashes. Comma or period instead. Numbers stay digits past ten. Caps stay sentence-case in body.
What we draw with.
Hugeicons for every icon. Real photos for every visual. Match the stroke weight of icons to the surrounding text. Crop photos to show context, not just a hero subject.
Icon set · Hugeicons
120 marks · stroke 1.5Photography library
Crop wide. Real subjects. Strong light.
Regular ticket
VIP ticket
Media partner
SponsorshipGet the files.
Logo files served as SVG straight from the live components. Need another format or color treatment? Email the team.
Logo (full lockup)
Mark + wordmark in one SVG. Use this in 90 percent of cases.
Logomark
Mark only. Use for app icons, favicons, badges, social avatars.
Wordmark
Type only. Use in horizontal headers where the mark is set elsewhere.
Email the brand team.
Press kits, custom lockups, sponsor co-branding, social templates. We answer the same week.